- Expand the human and financial resources for Fuquay-Varina Downtown.
- Attract more people to the downtown areas and increase awareness of Fuquay-Varina downtown districts, the businesses and our heritage.
- Make the downtown areas more visually inviting, safe, accessible and appealing.
- Increase foot traffic and investment in our downtown.
- Increase sustainable activity, involvement and investment in the downtown areas and encourage a sense of community.
- Develop downtown as the preferred destination and introduce the public to what our downtown districts and businesses have to offer.
- Increase curb appeal and visually identify our unique downtown districts.
- Make the downtown areas economically viable and successful.